OPTIMISATION ISn’t A HACK
IT’S YOUR MINDSET TO GROWTH
create a scaleable optimisation framework that works for your ecommerce business
Then optimise the hell out of it
Real growth isn’t luck.
It’s about optimisation.
Most brands chase hacks, pour money into ads, and hope the numbers work out. They rarely do. Real growth comes from something less glamorous, but far more powerful: small margin gains that stack, day after day.That’s what HowToOptimise.com is built on.
Optimisation? This is what I do
I show founders and marketers how to find, test and compound the optimisations that make businesses scale. It’s all I’ve ever really done in my 25 year career in ecommerce. Figuring out how to do less, but better (if that makes sense?)
Not theory, not hype… just practical strategies from my own work that you can apply today.
This Newsletter: lessons and insights on optimising channels, margins, partnerships, systems.
Playbooks: lean frameworks for founders, marketers or small teams that focus on optimising the compounding growth channels that work for their business
Consulting: embedding optimisation frameworks into the way your ecommercebrand grows through the work that YOU do.
Why optimisation?
Because one big win won’t save your business. But 1% better in ten places? That’s exponential.
What are those places? Google Ads? Meta Carousel Ads? YouTube Shorts? Affiliates? Product Pages? Bundles? Welcome series? Pre-Purcase Offers? Post-Purchase Offers? It’s knowing what works for you and optimising the hell out of that process. Not doing everything to see what works. That approach doesn’t work. Trust me.
That answer depends on your business, your products and your team. It’s key to the whole process.
Optimisation is the compounding engine behind sustainable growth. It’s how you protect margin, reduce waste, and create businesses that last.
Who’s behind this
I’m Ian Rhodes. For 25+ years I’ve built and scaled ecommerce brands. Along the way, I learned that “growth hacks” fade fast, but optimisation stacks forever.
This site is my playbook… everything I know about squeezing more from what you’ve already built, and turning it into scale.
The promise
No fluff. No silver bullets. Just straight-up how to optimise every part of your business.
Small wins, stacked daily.