How to get more product reviews

Better Reviews = More Sales

Your customer's voice matters. I’d love to let you know the impact of the reviews they leave on your product conversion rate.

I have a/b tested with a range of clients the impact of presenting customer reviews (even if it’s just 5 or 10) versus presenting 0 customer reviews. The difference is significant. Reviews help people make a more informed decision. As consumers ourselves, we understand this. As marketers, it's a quality over quantity approach that works.

What percentage of customers should be leaving reviews?

How many reviews should you receive for every 100 products sold? More than you’re seeing right now is the answer.

And the reason you don’t see as many reviews as you’d hoped for may come down to a simple consideration for how you collect reviews.

Trustpilot is too generic (plus I really don't like the idea of you not owning your reviews or data). You’re restricted in how you can customise the experience and design. 3rd party collection isn’t the answer. Use a review platform that directly integrates with your own email platform, Hello Junip x Klaviyo. That way you can

• a/b test messaging and subject lines with ease

• test the effectiveness of email timings (per product if that works better) eg 7 vs 14 days.

• tailor the questions you ask based on whether it’s a first time or returning customer. (always great to welcome people back)

• if you tag correctly, send different messages for gift purchasers versus customers that use your product.

Marketers are investing too little time in ensuring they get a better quality and quantity of reviews.

There’s a lot you can be doing to make the review request far more relevant, for more timely and far more successful.

• early adopters to a new product? let them know they’ll be one of the first people to be leaving a review & the real value of your feedback to both consumers and your business

• incentivising to leave image reviews? it’s surprising how many people will bother to leave a review that includes an image alongside their review when you ask them (and incentivise them?)

• highlight the reviews of others… super easy way to set context for your customer to leave a review - show them what others have done beforehand

• too many reviews relating to delivery time? sure it’s a simple way to review a product “great product. great service” but you need more than that. Lead your review request by stating ‘we know you’ll have loved the speed of delivery and our service… we’d LOVE to hear your views on the products you purchased”… steer people in the right direction

• timing is critical so if you’re sending out a high volume of review requests consider a/b testing time delay. Then, don’t just judge success on the volume of reviews but the quality of review. Do people that receive their request later give a more in-depth review?

And it doesn’t take much time to setup. Yes, it may require investment in yet another piece of technology, but it’s an investment that pays off quickly.

PRODUCT REVIEW PLATFORM RECOMMENDATION + EXCLUSIVE DISCOUNT

Junip is my recommended review platform for a few reasons. The integration with Klaviyo is great so you can tailor your review requests by product or product category. The ease with which you can integrate to Shopify (the css is intuitive so will blend with your site theme). The price is great and there’s no lengthy contract (ahem TrustPilot…) but more important, they’re a small team creating a great product with a level of service second to none.

Plus! Use the link below and you’ll receive a 25% discount on your first 2 months.